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• Mastering Business Essentials Webinar Series

  • Start
    09/25/2026
  •  
  • End
    10/09/2026
  •  
  • Schedule
    3 sessions
  • Location
    Zoom

  Register

  
  

  Managing and operating a fleet means wearing a lot of hats, and there’s always something new to figure out.

  That’s why we put together The Transportation Alliance’s Mastering Business Essentials Webinar Series. Over three weeks, industry experts will share practical ideas, lessons, and strategies you can actually use in your business.

  September 25, 12pm ET | Jay Mudrick, Fleet Advisory Associates, LLC

  • Fleet Is One of Your Largest Expenses. Are You Managing It That Way?
    
  • • Your fleet is a big investment. Jay will break down how decisions around buying, financing, replacing, maintaining, and servicing vehicles can impact your bottom line, and where fleets may be leaving money on the table.

  October 2, 12pm ET | Frank Ciccarella, Synergize Consulting, LLC

  • The Circle of Life in Our Business
    
  • • Frank will take a look at the core concepts and foundational practices that help businesses stay strong, navigate challenges, and keep moving forward.

  October 9, 12pm ET | Ethan Tromp & Natalie Para, zTrip

  • AI for Fleet Operators: Practical Ways to Automate and Enhance Daily Operations
    
  • • AI is here, but what does it actually mean for your fleet? Ethan and Natalie will share practical ways operators can use AI to save time, automate everyday tasks, and make operations run a little smoother.

  In Partnership with Marron Lawyers.

  
  

  Managing and operating a fleet means wearing a lot of hats, and there’s always something new to figure out.

  That’s why we put together The Transportation Alliance’s Mastering Business Essentials Webinar Series. Over three weeks, industry experts will share practical ideas, lessons, and strategies you can actually use in your business.

  September 25, 12pm ET | Jay Mudrick, Fleet Advisory Associates, LLC

  • Fleet Is One of Your Largest Expenses. Are You Managing It That Way?
    
  • • Your fleet is a big investment. Jay will break down how decisions around buying, financing, replacing, maintaining, and servicing vehicles can impact your bottom line, and where fleets may be leaving money on the table.

  October 2, 12pm ET | Frank Ciccarella, Synergize Consulting, LLC

  • The Circle of Life in Our Business
    
  • • Frank will take a look at the core concepts and foundational practices that help businesses stay strong, navigate challenges, and keep moving forward.

  October 9, 12pm ET | Ethan Tromp & Natalie Para, zTrip

  • AI for Fleet Operators: Practical Ways to Automate and Enhance Daily Operations
    
  • • AI is here, but what does it actually mean for your fleet? Ethan and Natalie will share practical ways operators can use AI to save time, automate everyday tasks, and make operations run a little smoother.

  In Partnership with Marron Lawyers.

  

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• zTrip Kansas City Open House

  • Start
    09/29/2026
  •  
  • End
    09/30/2026
  •  
  • Location
    1300 Lydia Avenue, Kansas City, MO 64106

  
  

  Day 1 – Tuesday, September 29 (Strategy + Technology + Operations)

  9:00 AM – 9:30 AM – Welcome & Breakfast

  • Arrival, check-in, informal networking
  • Overview of zTrip / WHC vision and growth strategy

  9:30 AM – 11:00 AM – Business Model + Financial Overview

  • Regulatory Strategy: State TNC rules vs. Local Taxi Regulation
  • Independent Contractor vs Employee models
  • Revenue streams and market positioning
  • Unit economics and profitability drivers

  11:00 AM – 12:15 PM – Facility & Dispatch Tour

  • Call center and dispatch floor
  • Driver onboarding / training flow
  • EV charging infrastructure overview

  12:15 PM – 1:00 PM – Working Lunch

  1:00 PM – 2:15 PM – Technology Stack & Platform Integration

  • AutoCab system walkthrough
  • Ember rollout and integration
  • Dispatch, payments, and reporting

  2:15 PM – 3:15 PM – zMetrics & Data-Driven Management

  • Key KPIs across markets
  • Supply and demand balancing through data
  • Performance dashboards and reporting cadence
  • Using data to drive operational decisions

  3:15 PM – 3:30 PM – Break

  3:30 PM – 4:30 PM – Operations, Driver Model & Retention

  • zTrip recruiting strategies
  • Lease structure and Independent Contractor driver economics
  • Managing supply vs demand

  4:30 PM – 5:00 PM – EV Strategy & Charging Operations

  • Business case for EV adoption / Lessons learned
  • Charging economics vs fuel cost trends
  • Operational impacts: range, downtime, and driver acceptance
  • Scaling EV infrastructure within existing fleet operations

  Evening – Group Dinner & KC Experience (Optional/Hosted)

  Day 2 – Wednesday, September 30 (Execution + Growth + Implementation)

  9:00 AM – 9:30 AM – Breakfast & Networking

  9:30 AM – 10:30 AM – Fleet, Safety, Insurance, Subro & Claims Management

  • Vehicle standards and lifecycle
  • Safety protocols and incident response
  • Insurance structure and coverage approach
  • Claims handling process
  • Subrogation strategy and recovery

  10:30 AM – 10:45 AM – Break

  10:45 AM – 11:45 AM – Partnerships & Revenue Growth

  • Health systems (hospital transport)
  • Government and municipal partnerships
  • Non-emergency medical (NEMT) insights

  11:45 PM – 12:45 PM – Working Lunch

  12:45 PM – 1:45 PM – Implementation Playbook

  • How to transition to zTrip model
  • Timeline expectations
  • Common pitfalls and how to avoid them

  1:45 PM – 2:00 PM – Break

  2:00 PM – 3:30 PM – Operator Roundtable + Open Q&A

  • Market challenges
  • Shared best practices and Q&A

  3:30 PM – 4:00 PM – Closing Remarks & Next Steps

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• Mobilize 2026 Exhibitors

  • Start
    10/26/2026
  • End
    10/28/2026
  • Location
    Anaheim, CA

  Register

  

  Each booth will be provided with 3' high rail dividers from immediately adjacent booths, one 6' draped table, two chairs, one wastebasket, and one ID sign. In addition, complimentary exhibitor employee registrations for the convention are included. The Foundation fundraiser is a separate registration fee. If you have additional booth employees from your firm, they can register online at the regular registration fee under "TTA Member & Exhibitor".

  Booth assignment is on a first-come, first-served basis. 

  View Mobilize 2026 Exhibitor & Sponsor Prospectus

  Live Floor Plan

  Event Homepage | Agenda | Book Hotel Room

  Please Note: The host hotel/venue for Mobilize 2026 is the Hyatt Regency Orange County, 11999 Harbor Blvd., Garden Grove, CA 92840.  The hotel has reserved a block of rooms for our group until OCTOBER 9, 2026 or when the block sells out. The room rate is $189.00 USD. Rates do not include taxes. Hotel is offering discounted self parking at $15.00 per night (currently $35).

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• Mobilize 2026

  • Start
    10/26/2026
  • End
    10/28/2026
  • Location
    Hyatt Orange County, Anaheim CA

  Register

  

  After a record-setting year, The Transportation Alliance is bringing that energy to Mobilize 2026, happening October 26–28 in Anaheim, CA. 
  

  Event Homepage |Register | Agenda | Book Hotel Room

  Please Note: The host hotel/venue for Mobilize 2026 is the Hyatt Regency Orange County, 11999 Harbor Blvd., Garden Grove, CA 92840.  The hotel has reserved a block of rooms for our group until OCTOBER 9, 2026 or when the block sells out. The room rate is $189.00 USD. Rates do not include taxes. Hotel is offering discounted self parking at $15.00 per night (currently $35).

  Here’s what’s waiting for you:

  • Keynote presentations from industry leaders
    
  • Interactive workshops and hands-on product demonstrations
  • High-impact networking sessions with decision-makers
  • Insights and strategies designed to maximize your productivity and collaboration

  Registration Fees:                                   Sept 1-Oct        Daily Rate 

  TTA Members & Exhibitors                           $605                  $350 

  Non-member Fleet Operators                  $705                  $505 

  Non-Exhibiting Vendors                                 $2,705              $1,450  

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• Mobilize 2026: Sponsorship

  • Start
    10/26/2026
  •  
  • End
    10/28/2026
  •  
  • Location
    Anaheim, CA

  Register

  
  

  View Mobilize 2026 Exhibitor & Sponsor Prospectus
  

  SPONSORSHIP LEVELS
  

  Platinum......................................$20,000

  Gold..........................$12,001 to $19,999

  Silver...........................$6,001 to $12,000

  Bronze...............................$6,000 or less

  Benefit	Platinum	Gold	Silver	Bronze
  Linked logo on the convention website.	X	X	X	X
  Logo placement on all promotional emails for the convention. Customized social media post on TTA channels. Logo recognition during the convention.	X	X	X	X
  Pre- and Post-registration list, including email. (Please note attendees can opt out)	X	X	X
  Marketing materials in Conference bags	3 Items	3 Items	2 Items	1 Item
  # of Complimentary Full Convention Registrations	5	4	3	2
  # of e-blasts issued (your personalized marketing email sent to our entire email list.)	3	2	1
  2-minutes at Kick-Off Welcome General Session	X	X
  45-minute breakout session	X

  
  

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• Mobilizing Our Mission: Under the California Stars, presented by Master’s Transportation

  • When
    10/26/2026
  •  
    7:30 PM - 9:30 PM
  • Location
    The Westin Rooftop Orange County, CA
  • Spaces left
    100

  
  

  Join TTA Foundation for Mobilizing Our Mission: Under the California Stars, presented by Master’s Transportation

  Please email info@thetransportationalliance.org any item you wish to donate for the TTA Foundation Fundraiser. 

  Tickets | Auction/Raffle | Sponsor

  
  

  Under the California Stars Leadership Giving Society

  ✨ Starlight Sponsor ($1,000)

  • Recognition on Foundation donor signage at Mobilize
  • Recognition on the Foundation donor webpage
  • Special donor ribbon at Mobilize

  Moonlit Champion ($2,500)

  All Starlight benefits, plus:

  • Recognition during the Foundation fundraising event
  • Featured donor recognition in a TTA newsletter
  • Priority placement on donor recognition signage

  ⭐ Constellation Benefactor ($5,000)

  All Moonlit benefits, plus:

  • Recognition during the Foundation event
  • Recognition on the Foundation donor display
  • Invitation for 2 to an annual Foundation fundraiser

  Galaxy Leader ($10,000)

  All Constellation benefits, plus:

  • Featured donor spotlight in a TTA Foundation communication
  • Recognition during a TTA Board or Foundation meeting
  • Commemorative recognition item or plaque acknowledging leadership support

  Polaris Circle ($25,000+)

  All Galaxy benefits, plus:

  • Premier recognition at Foundation and Mobilize events
  • Permanent recognition on Foundation legacy donor materials
  • Recognition as a Transformational Foundation Supporter
  • Opportunity to participate in an annual discussion with Foundation leadership regarding future priorities and initiatives

  
  

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